Catalog > Social Sciences > Economy > Per Skalen: Managing Service Firms (ePUB)

Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

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Cover of Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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Language English ● Format EPUB ● ISBN 9780203854495 ● Publisher Taylor & Francis ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2296868 ● Copy protection Adobe DRM

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