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Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

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的封面 Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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语言英语 ● 格式 EPUB ● ISBN 9780203854495 ● 出版者 Taylor & Francis ● 发布时间 2010 ● 下载 6 时 ● 货币 EUR ● ID 2296868 ● 复制保护 Adobe DRM

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