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Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

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Обложка Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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язык английский ● Формат EPUB ● ISBN 9780203854495 ● издатель Taylor & Francis ● опубликованный 2010 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2296868 ● Защита от копирования Adobe DRM

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