Електронна книга > Суспільствознавство > Економіка > Per Skalen: Managing Service Firms (ePUB)

Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

Підтримка

Обкладинка Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

€122.27

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Мова Англійська ● Формат EPUB ● ISBN 9780203854495 ● Видавець Taylor & Francis ● Опубліковано 2010 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2296868 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

255 022 Електронні книги в цій категорі

Обкладинка Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship

Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

Обкладинка Ivana Beveridge: Intercultural Marketing

Ivana Beveridge: Intercultural Marketing

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and soci …

Обкладинка Freddie L. Barnard & Brady Brewer: Agribusiness Management

Freddie L. Barnard & Brady Brewer: Agribusiness Management

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, h …

Обкладинка Edward Uechi: Business Automation and Its Effect on the Labor Force

Edward Uechi: Business Automation and Its Effect on the Labor Force

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing, ar …

Обкладинка Panos Papadopoulos: Panos

Panos Papadopoulos: Panos

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years’ schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation …

Обкладинка Anthony Tasgal: Consumer Behaviour Book

Anthony Tasgal: Consumer Behaviour Book

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

Обкладинка Guo Wei: Power of Datafication

Guo Wei: Power of Datafication

The digital age represents a profound shift, building upon the industrial age’s foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial re …

Обкладинка Susan Howson: Collected Papers James Meade V3

Susan Howson: Collected Papers James Meade V3

First Published in 2004. This is Volume III of four on the collected papers of James Meade and looks at International Economics. James Meade was Professor of Commerce London School of Economics from …

Обкладинка Cleona Lewis: The International Accounts (RLE Accounting)

Cleona Lewis: The International Accounts (RLE Accounting)

This volume analyses and presents the results of the trade, service and financial operations between any given country and the rest of the world. Among other issues the volume discusses tax measures …

Обкладинка Antoinette Mannion: Global Environmental Change

Antoinette Mannion: Global Environmental Change

Now in its second edition. This text has been extensively revised and rewritten to reflect the growth in environmental research during the last decade. Human-induced environmental change is occurring …

Наступна сторінка >>>