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Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
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Couverture du Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Dieses Lehrbuch verfolgt – vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet – drei Zielsetzungen:

€38.37

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Langue Allemand ● Format PDF ● ISBN 9783658174651 ● Maison d’édition Springer Fachmedien Wiesbaden ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 6208537 ● Protection contre la copie Adobe DRM

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