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Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
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Örtmek Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Dieses Lehrbuch verfolgt – vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet – drei Zielsetzungen:

€38.37

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Dil Almanca ● Biçim PDF ● ISBN 9783658174651 ● Yayımcı Springer Fachmedien Wiesbaden ● Yayınlanan 2017 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6208537 ● Kopya koruma Adobe DRM

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Thomas Foscht Hanna Schramm-Klein Bernhard Swoboda

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