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Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
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Capa do Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Dieses Lehrbuch verfolgt – vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet – drei Zielsetzungen:

€38.37

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Língua Alemão ● Formato PDF ● ISBN 9783658174651 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 6208537 ● Proteção contra cópia Adobe DRM

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