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Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
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Cover of Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Dieses Lehrbuch verfolgt – vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet – drei Zielsetzungen:

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Language German ● Format PDF ● ISBN 9783658174651 ● Publisher Springer Fachmedien Wiesbaden ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 6208537 ● Copy protection Adobe DRM

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