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Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
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Dieses Lehrbuch verfolgt – vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet – drei Zielsetzungen:

€38.37

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Bahasa Jerman ● Format PDF ● ISBN 9783658174651 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2017 ● Muat turun 3 kali ● Mata wang EUR ● ID 6208537 ● Salin perlindungan Adobe DRM

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Thomas Foscht Hanna Schramm-Klein Bernhard Swoboda

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