Електронна книга > Обществознание > Эконом > Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
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Обложка Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Dieses Lehrbuch verfolgt — vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet — drei Zielsetzungen:

€38.37

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язык немецкий ● Формат PDF ● ISBN 9783658174651 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2017 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6208537 ● Защита от копирования Adobe DRM

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Thomas Foscht Hanna Schramm-Klein Bernhard Swoboda

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