Електронна книга > Суспільствознавство > Економіка > Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Thomas Foscht & Hanna Schramm-Klein
Käuferverhalten [PDF ebook]
Grundlagen – Perspektiven – Anwendungen

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Обкладинка Thomas Foscht & Hanna Schramm-Klein: Käuferverhalten (PDF)

Dieses Lehrbuch verfolgt – vor dem Hintergrund, dass das Verstehen des Käuferverhaltens („Customer Insights“) traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet – drei Zielsetzungen:

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Мова Німецька ● Формат PDF ● ISBN 9783658174651 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2017 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6208537 ● Захист від копіювання Adobe DRM

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Thomas Foscht Hanna Schramm-Klein Bernhard Swoboda

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