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Jackie Botterill & Iain MacRury
Dynamics of Advertising [EPUB ebook]

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Copertina di Jackie Botterill & Iain MacRury: Dynamics of Advertising (ePUB)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Lingua Inglese ● Formato EPUB ● Pagine 300 ● ISBN 9781134434930 ● Casa editrice Taylor and Francis ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2865377 ● Protezione dalla copia Adobe DRM

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