Jackie Botterill & Iain MacRury 
Dynamics of Advertising [EPUB ebook] 

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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语言 英语 ● 格式 EPUB ● 网页 300 ● ISBN 9781134434930 ● 出版者 Taylor and Francis ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2865377 ● 复制保护 Adobe DRM
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