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Jackie Botterill & Iain MacRury
Dynamics of Advertising [EPUB ebook]

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 300 ● ISBN 9781134434930 ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Muat turun 6 kali ● Mata wang EUR ● ID 2865377 ● Salin perlindungan Adobe DRM

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