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Jackie Botterill & Iain MacRury
Dynamics of Advertising [EPUB ebook]

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Copertina de Jackie Botterill & Iain MacRury: Dynamics of Advertising (ePUB)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Limba Engleză ● Format EPUB ● Pagini 300 ● ISBN 9781134434930 ● Editura Taylor and Francis ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2865377 ● Protecție împotriva copiilor Adobe DRM

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Jackie Botterill Iain MacRury Barry Richards

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