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Jackie Botterill & Iain MacRury
Dynamics of Advertising [EPUB ebook]

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Обкладинка Jackie Botterill & Iain MacRury: Dynamics of Advertising (ePUB)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Мова Англійська ● Формат EPUB ● Сторінки 300 ● ISBN 9781134434930 ● Видавець Taylor and Francis ● Опубліковано 2013 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2865377 ● Захист від копіювання Adobe DRM

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Jackie Botterill Iain MacRury Barry Richards

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