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Jackie Botterill & Iain MacRury
Dynamics of Advertising [EPUB ebook]

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Обложка Jackie Botterill & Iain MacRury: Dynamics of Advertising (ePUB)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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язык английский ● Формат EPUB ● страницы 300 ● ISBN 9781134434930 ● издатель Taylor and Francis ● опубликованный 2013 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2865377 ● Защита от копирования Adobe DRM

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Jackie Botterill Iain MacRury Barry Richards

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