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Jackie Botterill & Iain MacRury
Dynamics of Advertising [EPUB ebook]

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Bìa của Jackie Botterill & Iain MacRury: Dynamics of Advertising (ePUB)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 300 ● ISBN 9781134434930 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2013 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2865377 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Jackie Botterill Iain MacRury Barry Richards

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