Catherine Needham 
Personalising public services [PDF ebook] 
Understanding the personalisation narrative

Personalisation — the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff — is increasingly seen as the future of the welfare state. This book focuses on how personalisation evolved as a policy narrative and has mobilised such wide-ranging political support. It will be a valuable resource for undergraduate and postgraduate students in public policy and social policy and for researchers and practitioners working in related fields.

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