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Cheng Lu Wang
Handbook of Contemporary Marketing in China [PDF ebook]
Theories and Practices

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غلاف Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€348.29

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شكل PDF ● صفحات 302 ● ISBN 9781617287268 ● محرر Cheng Lu Wang ● الناشر Nova Science Publishers ● نشرت 2014 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 7219935 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Cheng Lu Wang Gustavo D. Ryder

260٬259 كتب إلكترونية في هذه الفئة

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