This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.
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स्वरूप PDF ● पेज 302 ● ISBN 9781617287268 ● संपादक Cheng Lu Wang ● प्रकाशक Nova Science Publishers ● प्रकाशित 2014 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7219935 ● कॉपी सुरक्षा Adobe DRM
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