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Cheng Lu Wang
Handbook of Contemporary Marketing in China [PDF ebook]
Theories and Practices

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Pokrywa Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€348.29

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Format PDF ● Strony 302 ● ISBN 9781617287268 ● Redaktor Cheng Lu Wang ● Wydawca Nova Science Publishers ● Opublikowany 2014 ● Do pobrania 3 czasy ● Waluta EUR ● ID 7219935 ● Ochrona przed kopiowaniem Adobe DRM

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Cheng Lu Wang Gustavo D. Ryder

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