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Cheng Lu Wang
Handbook of Contemporary Marketing in China [PDF ebook]
Theories and Practices

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Portada de Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€348.29

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Formato PDF ● Páginas 302 ● ISBN 9781617287268 ● Editor Cheng Lu Wang ● Editorial Nova Science Publishers ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 7219935 ● Protección de copia Adobe DRM

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