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Cheng Lu Wang
Handbook of Contemporary Marketing in China [PDF ebook]
Theories and Practices

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的封面 Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€348.29

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格式 PDF ● 网页 302 ● ISBN 9781617287268 ● 编辑 Cheng Lu Wang ● 出版者 Nova Science Publishers ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 7219935 ● 复制保护 Adobe DRM

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