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Cheng Lu Wang 
Handbook of Contemporary Marketing in China [PDF ebook] 
Theories and Practices

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Copertina di Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€348.29
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Formato PDF ● Pagine 302 ● ISBN 9781617287268 ● Editore Cheng Lu Wang ● Casa editrice Nova Science Publishers ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 7219935 ● Protezione dalla copia Adobe DRM
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