Електронна книга > Суспільствознавство > Економіка > Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

Cheng Lu Wang
Handbook of Contemporary Marketing in China [PDF ebook]
Theories and Practices

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Обкладинка Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€344.26

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Формат PDF ● Сторінки 302 ● ISBN 9781617287268 ● Редактор Cheng Lu Wang ● Видавець Nova Science Publishers ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 7219935 ● Захист від копіювання Adobe DRM

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Cheng Lu Wang Gustavo D. Ryder

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