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Cheng Lu Wang
Handbook of Contemporary Marketing in China [PDF ebook]
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Cover of Cheng Lu Wang: Handbook of Contemporary Marketing in China (PDF)

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.

€348.29

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Format PDF ● Pages 302 ● ISBN 9781617287268 ● Editor Cheng Lu Wang ● Publisher Nova Science Publishers ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 7219935 ● Copy protection Adobe DRM

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