Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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غلاف Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.

€38.59

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لغة ألمانية ● شكل PDF ● ISBN 9783642126918 ● الناشر Springer Berlin Heidelberg ● نشرت 2010 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6321220 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

254٬351 كتب إلكترونية في هذه الفئة

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