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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Copertina de Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.

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Limba Germana ● Format PDF ● ISBN 9783642126918 ● Editura Springer Berlin Heidelberg ● Publicat 2010 ● Descărcabil 3 ori ● Valută EUR ● ID 6321220 ● Protecție împotriva copiilor Adobe DRM

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Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

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