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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Copertina di Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.

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Lingua Tedesco ● Formato PDF ● ISBN 9783642126918 ● Casa editrice Springer Berlin Heidelberg ● Pubblicato 2010 ● Scaricabile 3 volte ● Moneta EUR ● ID 6321220 ● Protezione dalla copia Adobe DRM

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Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

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