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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Portada de Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.

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Idioma Alemán ● Formato PDF ● ISBN 9783642126918 ● Editorial Springer Berlin Heidelberg ● Publicado 2010 ● Descargable 3 veces ● Divisa EUR ● ID 6321220 ● Protección de copia Adobe DRM

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