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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Обкладинка Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.

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Мова Німецька ● Формат PDF ● ISBN 9783642126918 ● Видавець Springer Berlin Heidelberg ● Опубліковано 2010 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6321220 ● Захист від копіювання Adobe DRM

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Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

254 351 Електронні книги в цій категорі

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