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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Cover von Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.

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Sprache Deutsch ● Format PDF ● ISBN 9783642126918 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2010 ● herunterladbar 3 mal ● Währung EUR ● ID 6321220 ● Kopierschutz Adobe DRM

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