Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen – Uberblick – Beispiele

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غلاف Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.17

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!

لغة ألمانية ● شكل PDF ● ISBN 9783658017309 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2013 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6339847 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Michael Kleinaltenkamp Alfred Ku

254٬716 كتب إلكترونية في هذه الفئة

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