Електронна книга > Суспільствознавство > Економіка > Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen – Uberblick – Beispiele

Підтримка

Обкладинка Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.24

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Мова Німецька ● Формат PDF ● ISBN 9783658017309 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2013 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6339847 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

Michael Kleinaltenkamp Alfred Ku

253 866 Електронні книги в цій категорі

Обкладинка Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

Обкладинка Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

Обкладинка Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Обкладинка David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

Обкладинка Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Обкладинка Lisa Koss: Leading for Learning

Lisa Koss: Leading for Learning

People do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagemen …

Обкладинка Ralph L. Kliem: Management Lessons from the Great Explorers

Ralph L. Kliem: Management Lessons from the Great Explorers

The early explorers up through those of the early part of the last century were the supreme users of management practices that have been formalized today. Their expeditions had all the character …

Обкладинка Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …