Електронна книга > Обществознание > Эконом > Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen — Uberblick — Beispiele

поддержка

Обложка Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.24

Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!

язык немецкий ● Формат PDF ● ISBN 9783658017309 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2013 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6339847 ● Защита от копирования Adobe DRM

Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

Michael Kleinaltenkamp Alfred Ku

253 866 Электронные книги в этой категории

Обложка Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

Обложка Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

Обложка Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

This book fully details, as the title suggests, the real secret to maximizing an organization»s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Обложка Nigel Seel: Business Strategies for the Next-Generation Network

Nigel Seel: Business Strategies for the Next-Generation Network

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …

Обложка Thomas S. C. Li: Taiwanese Native Medicinal Plants

Thomas S. C. Li: Taiwanese Native Medicinal Plants

Written by internationally renowned scientist and author Thomas S.C. Li, Taiwanese Native Medicinal Plants presents information critical to assessing the medicinal potential of Taiwanese herbs. A com …

Обложка Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

In the aftermath of the global recession, job creation is a policy priority. While it is a well-accepted fact that the majority of jobs are created by small and medium-sized enterprises, not all SMEs …

Обложка C. Ravindranath Pandian: Applied Software Risk Management

C. Ravindranath Pandian: Applied Software Risk Management

Few software projects are completed on time, on budget, and to their original specifications. Focusing on what practitioners need to know about risk in the pursuit of delivering software projects, Ap …

Обложка Mounir A. Ajam: Leading Megaprojects

Mounir A. Ajam: Leading Megaprojects

The performance of megaprojects is questionable, and a large percentage of them fail in one dimension or another. The challenges that contribute to these failures are known. Then why do these project …

Обложка Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical …