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Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen – Uberblick – Beispiele

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Cover of Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.24

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Language German ● Format PDF ● ISBN 9783658017309 ● Publisher Springer Fachmedien Wiesbaden ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6339847 ● Copy protection Adobe DRM

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