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Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen – Uberblick – Beispiele

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Portada de Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.17

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Idioma Alemán ● Formato PDF ● ISBN 9783658017309 ● Editorial Springer Fachmedien Wiesbaden ● Publicado 2013 ● Descargable 3 veces ● Divisa EUR ● ID 6339847 ● Protección de copia Adobe DRM

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