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Michael Kleinaltenkamp & Alfred Ku 
Marketing-Einführung [PDF ebook] 
Grundlagen – Uberblick – Beispiele

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Cover von Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.17
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Sprache Deutsch ● Format PDF ● ISBN 9783658017309 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6339847 ● Kopierschutz Adobe DRM
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