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Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen – Uberblick – Beispiele

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Copertina de Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

€28.17

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Limba Germana ● Format PDF ● ISBN 9783658017309 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 6339847 ● Protecție împotriva copiilor Adobe DRM

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