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Michael Kleinaltenkamp & Alfred Ku
Marketing-Einführung [PDF ebook]
Grundlagen – Uberblick – Beispiele

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Copertina di Michael Kleinaltenkamp & Alfred Ku: Marketing-Einführung (PDF)

Alfred Kuß und Michael Kleinaltenkamp führen in die grundlegenden Konzepte, Methoden und Anwendungen des Marketings ein. Sie gehen auf zentrale Fragestellungen klar und verständlich ein und veranschaulichen diese anhand von Beispielen aus der Unternehmenspraxis. Der Leser kann sich so ein Basiswissen verschaffen, das ihm den Zugang zu vertiefenden und speziellen Teilgebieten ermöglicht.

In der 6. Auflage wurden alle Kapitel überarbeitet und neue Praxisbeispiele integriert.

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Lingua Tedesco ● Formato PDF ● ISBN 9783658017309 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6339847 ● Protezione dalla copia Adobe DRM

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