Catalog > Sozialwissenschaft > Medien / Kommunikation > Sonstiges > Michael Meyen: Mediennutzung (PDF)

Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

Support

Cover von Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

Über den Autor

Prof. Dr. Michael Meyen lehrt an der LMU München.

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Deutsch ● Format PDF ● Seiten 278 ● ISBN 9783838526218 ● Dateigröße 1.9 MB ● Verlag UTB GmbH ● Ort Stuttgart ● Land DE ● Erscheinungsjahr 2004 ● Ausgabe 2 ● herunterladbar 24 Monate ● Währung EUR ● ID 9500548 ● Kopierschutz ohne

Ebooks vom selben Autor / Herausgeber

513 Ebooks in dieser Kategorie

Cover von Margaret Gallagher & Aimee Vega Montiel: The Handbook of Gender, Communication, and Women's Human Rights

Margaret Gallagher & Aimee Vega Montiel: The Handbook of Gender, Communication, and Women’s Human Rights

A timely feminist intervention on gender, communication, and women’s human rights The Handbook on Gender, Communication, and Women’s Human Rights engages contemporary debates on women’s rights, democ …

Cover von Joe F. Khalil & Gholam Khiabany: The Handbook of Media and Culture in the Middle East

Joe F. Khalil & Gholam Khiabany: The Handbook of Media and Culture in the Middle East

The Handbook of Media and Culture in the Middle East The Handbook of Media and Culture in the Middle East is an invaluable resource for anyone seeking to understand the profound and complex changes s …

Cover von Paddy Scannell: Why Do People Sing?

Paddy Scannell: Why Do People Sing?

In Why Do People Sing? Paddy Scannell explores some of the mysteries at the heart of vocal communication. What explains the communicative musicality of the voices between parent and child as a baby l …

Cover von Karen L. Mallia: Leadership in the Creative Industries

Karen L. Mallia: Leadership in the Creative Industries

A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creativ …

Cover von John Nerone: The Media and Public Life

John Nerone: The Media and Public Life

Choice Outstanding Academic Title for 2015 In this lucid and intelligent guide, John Nerone traces the history of the media in public life. His unconventional account decenters professional journalis …

Cover von Hongmei Li: Advertising and Consumer Culture in China

Hongmei Li: Advertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the …

Cover von Andrew Dubber: Radio in the Digital Age

Andrew Dubber: Radio in the Digital Age

Radio’s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has exte …

Cover von Alexa Robertson: Media and Politics in a Globalizing World

Alexa Robertson: Media and Politics in a Globalizing World

Globalization and technological advances have had a dramatic impact on the relationship between media and politics. How can we understand the connection between the two in the present day? Alexa Robe …

Cover von Hülya Akkaş: Analysis of Woody Allen's short story 'Sam you made the pants too fragrant'

Hülya Akkaş: Analysis of Woody Allen’s short story ‚Sam you made the pants too fragrant‘

Seminar paper from the year 2008 in the subject Communications – Miscellaneous, grade: 2, 0, University of Siegen, course: Mere Anarchy? Woody Allen Films, language: English, abstract: Woody Allen, b …

Cover von Pablo Markin: Essays on Cultural Blogging, Everyday Ethnography and the Postmodern Self

Pablo Markin: Essays on Cultural Blogging, Everyday Ethnography and the Postmodern Self

Essay from the year 2010 in the subject Communications – Miscellaneous, , language: English, abstract: In this collection of essays, I publish my postings into a blog that grew side-by-side with my o …

nächste Seite >>>