Catalog > Ciencias sociales > Medios / Comunicación > Otro > Michael Meyen: Mediennutzung (PDF)

Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

Soporte

Portada de Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

Sobre el autor

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Idioma Alemán ● Formato PDF ● Páginas 278 ● ISBN 9783838526218 ● Tamaño de archivo 1.9 MB ● Editorial UTB GmbH ● Ciudad Stuttgart ● País DE ● Publicado 2004 ● Edición 2 ● Descargable 24 meses ● Divisa EUR ● ID 9500548 ● Protección de copia sin

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