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Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

Ondersteuning

Hoes van Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

Over de auteur

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Taal Duits ● Formaat PDF ● Pagina’s 278 ● ISBN 9783838526218 ● Bestandsgrootte 1.9 MB ● Uitgeverij UTB GmbH ● Stad Stuttgart ● Land DE ● Gepubliceerd 2004 ● Editie 2 ● Downloadbare 24 maanden ● Valuta EUR ● ID 9500548 ● Kopieerbeveiliging zonder

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