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Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

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Copertina di Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

Circa l’autore

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Lingua Tedesco ● Formato PDF ● Pagine 278 ● ISBN 9783838526218 ● Dimensione 1.9 MB ● Casa editrice UTB GmbH ● Città Stuttgart ● Paese DE ● Pubblicato 2004 ● Edizione 2 ● Scaricabile 24 mesi ● Moneta EUR ● ID 9500548 ● Protezione dalla copia senza

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