Catalog > Social Sciences > Media / Communication > Miscellaneous > Michael Meyen: Mediennutzung (PDF)

Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

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Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

About the author

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Language German ● Format PDF ● Pages 278 ● ISBN 9783838526218 ● File size 1.9 MB ● Publisher UTB GmbH ● City Stuttgart ● Country DE ● Published 2004 ● Edition 2 ● Downloadable 24 months ● Currency EUR ● ID 9500548 ● Copy protection without

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