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Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

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Sampul Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

Tentang Penulis

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Bahasa Jerman ● Format PDF ● Halaman 278 ● ISBN 9783838526218 ● Ukuran file 1.9 MB ● Penerbit UTB GmbH ● Kota Stuttgart ● Negara DE ● Diterbitkan 2004 ● Edisi 2 ● Diunduh 24 bulan ● Mata uang EUR ● ID 9500548 ● Perlindungan salinan tanpa

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