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Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

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Capa do Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

Sobre o autor

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Língua Alemão ● Formato PDF ● Páginas 278 ● ISBN 9783838526218 ● Tamanho do arquivo 1.9 MB ● Editora UTB GmbH ● Cidade Stuttgart ● País DE ● Publicado 2004 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 9500548 ● Proteção contra cópia sem

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