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Michael Meyen
Mediennutzung [PDF ebook]
Mediaforschung, Medienfunktionen, Nutzungsmuster

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Pokrywa Michael Meyen: Mediennutzung (PDF)

Wie und warum nutzen Menschen Medien? Was sagen Auflagenzahlen und Einschaltquoten aus? Welche Interessen und welche Fehlerquellen beeinflussen die angewandte Medienforschung?
Dieses Lehrbuch bietet eine problemorientierte Einführung in die Mediennutzungsforschung. Neben der Beschreibung allgemeiner Muster der Mediennutzung stellt es die Standard-Untersuchungen wie Media Analyse, AWA, Langzeitstudie Massenkommunikation und Gf K-Fernsehforschung vor und hinterfragt deren Aussagewert.

€8.99

O autorze

Prof. Dr. Michael Meyen lehrt an der LMU München.

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Język Niemiecki ● Format PDF ● Strony 278 ● ISBN 9783838526218 ● Rozmiar pliku 1.9 MB ● Wydawca UTB GmbH ● Miasto Stuttgart ● Kraj DE ● Opublikowany 2004 ● Ydanie 2 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 9500548 ● Ochrona przed kopiowaniem bez

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