This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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Format PDF ● Seiten 394 ● ISBN 9781135124359 ● Herausgeber Stanley Paliwoda & Peter W Turnbull ● Verlag Taylor and Francis ● Erscheinungsjahr 2013 ● herunterladbar 6 mal ● Währung EUR ● ID 2664854 ● Kopierschutz Adobe DRM
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